Course information

This course promotes understanding of the practice of public relations from both theoretical and practical perspectives, discussing key concepts of public relations as a communication management function. Topics explored include social and organizational contexts of public relations management and strategies for planning, implementing, and evaluating public relations The course is designed to provide a broad-based understanding of communication strategies and their applicability to public and nonprofit organizations. It is intended to enable students to manage their communication and publicity efforts strategically. It develops a special knowledge of public communication campaigns that addresses a variety of social issues related to the environment, culture, education, public health, and many other public and social programs and services.