BENT 2101 BASIC ENTREPRENEURSHIP

This course unit introduces the fundamental principles of entrepreneurship, focusing on the skills, mindset, and knowledge required to identify opportunities and create sustainable ventures. The coverage explores key concepts such as innovation, business planning, risk management, and resource mobilization. The unit emphasizes practical approaches to starting and managing small enterprises, including marketing strategies, financial literacy, and leadership skills. Case studies and interactive activities will help you to understand real-world entrepreneurial challenges and solutions. By the end, you will be equipped with the confidence and tools to develop entrepreneurial ideas and foster creativity.