Welcome to Bugema University - E-Learning Platform.

This class is for the student interested in gaining a working knowledge of the creative process associated within the advertising profession. This course will provide the student with introductory skills needed for art direction, design and the tools used in production in advertising. Projects will include development and execution of concept based advertisement, creative briefs, headlines (copy-writing) typography, color, layout, design, campaigns: commercial and public service, digital branding, social media and “activation,” logos, and promotional events. The role of the creative team (Art Director and Copywriter) will be emphasized but the main focus of the class will be on the role of the Art Director/Designer in the visual and conceptual development of advertising campaigns through various mediums and media. The role of the advertising agency and design studio in developing, maintaining or shifting a client’s brand image will also be explored. Strategic Creative Briefs will be explained and required at the beginning of each project.