Students undertaking this course will be introduced to the concepts and dynamics of small business management. Areas to be covered include: Definitions of small agribusiness, weakness of small business, small business in the global economy. Entrepreneurship: definition and development. New ventures and the business plan, the needs for planning in agribusiness management, evaluating an existing business, franchises, women in franchising. Gender (e.g. participation, constraints of men and women) and small enterprise management. Gender issues in micro-enterprise development. Business location, the varying importance of location, marketing research in business site selection, selecting a business location. Financing a small business enterprise, estimating money needs, equity capital versus debt capital. Marketing research and marketing channels. Pricing, promotion, service and global marketing.
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