Welcome to Bugema University - E-Learning Platform.

This course explores prevailing issues facing corporations as they attempt to create a sustainable competitive advantage through entrepreneurial activities. Modern companies find themselves in a fast-paced, highly threatening, and increasingly global environment which forces them to continually redefine their markets, restructure their operations, and modify their business models. The abilities to think and act entrepreneurially and to innovate are becoming an increasingly important source of competitive advantage. In spite of widespread recognition of the imperative for companies to behave entrepreneurially, most corporations struggle in these efforts. Traditional management practices emphasize safe, slow, and steady growth within hierarchical organization structures. Entrepreneurial management, on the other hand, focuses on rapid growth as the top priority, accepts the risk attendant with this growth philosophy, and implements flat organizational structures with multiple informal networks.  The course will cover the entrepreneurial imperative for corporations, the unique nature of corporate entrepreneurship, and the levels and forms of entrepreneurship in established organizations.